Taco Bell’s Doritos Locos Tacos
If tacos are good, and if Doritos chips are good, then the combination of the two should make for a great flavor, right? That was the theory anyway, when Yum Brands (YUM) debuted a Doritos-flavored taco shell in early 2012. Since then, the company has introduced two more flavors of taco shells that Frito-Lay — the company that makes Doritos chips — first made popular in snack chip form.
Though now nearly two-years old, the positive impact of the flavored taco shells still isn’t crystal clear. The only definitive number YUM has given is that, as of last month, Taco Bell has sold $1 billion of its Dorito-flavored tacos. But without a benchmark to compare that against, it’s tough to say exactly how influential the Doritos Locos have been. Regardless, there’s no denying the Locos tacos are a huge hit with fast food patrons.