5 Reasons the AOL Patch Venture Should Be Shut Down NOW

Tim Armstrong is just the beginning of Patch's problems

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AOL Patch Problem #1 – Knowing the Market

aol-patch-tim-armstrongPatch was founded in 2007 and acquired by AOL in 2009. During the early days of the AOL Patch acquisition, Tim Armstrong waxed eloquently of Patch’s mission: “improving local communities with deeper online information, accountability through journalism, and a platform for communicating.”

The problem? Armstrong he never described how intended to back up those flowery words with deeds.

One problem, as AdWeek noted, is that many hyper-local news venture flopped before the AOL Patch deal due to a lack of advertiser support.

Moreover, Armstrong seemed to forget that newspapers — battered, beaten and unloved — were doing the same thing that he was trying to do with the Patch websites … and had been doing so far longer.


Article printed from InvestorPlace Media, http://investorplace.com/2013/12/aol-patch/.

©2016 InvestorPlace Media, LLC

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