5 Reasons the AOL Patch Venture Should Be Shut Down NOW

Tim Armstrong is just the beginning of Patch's problems

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5 Reasons the AOL Patch Venture Should Be Shut Down NOW

AOL Patch Problem #1 – Knowing the Market

Money185 5 Reasons the AOL Patch Venture Should Be Shut Down NOWPatch was founded in 2007 and acquired by AOL in 2009. During the early days of the AOL Patch acquisition, Tim Armstrong waxed eloquently of Patch’s mission: “improving local communities with deeper online information, accountability through journalism, and a platform for communicating.”

The problem? Armstrong he never described how intended to back up those flowery words with deeds.

One problem, as AdWeek noted, is that many hyper-local news venture flopped before the AOL Patch deal due to a lack of advertiser support.

Moreover, Armstrong seemed to forget that newspapers — battered, beaten and unloved — were doing the same thing that he was trying to do with the Patch websites … and had been doing so far longer.


Article printed from InvestorPlace Media, http://investorplace.com/2013/12/aol-patch/.

©2014 InvestorPlace Media, LLC

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