Apple (AAPL) had a lot riding on the iPhone 5C and iPhone 5S when they were unveiled in September. See, Samsung (SSNLF) had released the Galaxy S4 earlier in the year. And between strong sales of the new Galaxy and slowing Apple iPhone 5 demand, Samsung finally eclipsed AAPL as the world’s most profitable phone maker.
In fact, the original Apple iPhone 5 took much of the blame for the APPL stock free-fall of late 2012, as Apple cut orders and sales failed to meet expectations. Now, the question is whether the iPhone 5S can help Apple stock regain lost ground.
This year’s iPhone reveal offered multiple devices as expected: a cheaper iPhone to address concerns that Apple was failing to compete in emerging markets and a bigger Apple iPhone 5S to take on the super-sized Android competitors running Google’s (GOOG) mobile operating system. The new Apple iPhone 5S was also rumored to incorporate biometric security, thanks to Apple’s purchase of Authentec, a fingerprint sensor manufacturer.
Apple indeed unveiled the iPhone 5C, but the “cheaper” iPhone has been considered a bit of a flop. The iPhone 5S, on the other hand, has been a hit, with long wait times for some models and manufacturing partner Foxconn boosting production to meet demand. It’s now making 500,000 Apple iPhone 5S units a day.
Is the latest flagship smartphone from AAPL worth the hype, though? Read our Apple iPhone 5S review to find out.