Top Tech Stories: Apple iPad Market Share
Let’s talk iPads first. Apple traditionally reports a blowout holiday quarter as people stock up on the latest iPads. Last year, Apple killed it on the strength of the newly introduced iPad Mini, selling 19.5 million iPads — up 65% over the previous year!
When Apple reports its Q1 2014, all eyes are going to be on those iPad numbers again. Apple introduced a compelling upgrade this fall in the A7-powered, super-slim iPad Air. And it gave everyone what they’ve been clamouring for with a Retina display iPad Mini.
But that new Mini is priced $70 higher than last year’s models (despite grumbling that it was too expensive), and there have been concerns about stock shortages due to manufacturing issues going into the holidays. Looming over it all is the iPad’s declining market share, now down below 30% after iPad sales slipped 14% in Q2 and grew just 0.6% in Q3.
Those iPad holiday numbers will show us whether Apple has successfully halted its decline in the tablet market, or if the iPad is on a trajectory to reach smartphone-like numbers, where the iPhone has sunk to a 12.9% market share.