Samsung (SSNLF) is having a big week. The reveals started with a bang on the weekend, with two new smartwatches to replace the Galaxy Gear and continued with today’s Galaxy Unpacked event, where the new Galaxy S5 was revealed along with a new Gear Fit wristband.
SSNLF has a lot riding on its Galaxy smartphones. Mobile phone sales make up the majority of the company’s profit and its Galaxy S4 flagship was both the top-selling Android smartphone of 2013 and the fastest selling Android smartphone in history. The Galaxy S4 is also the primary competitor to the Apple (AAPL) iPhone 5s — it has been the only device to keep the Apple flagship from completely running away with the popularity crown.
So, when a new Samsung smartphone is announced, the industry and consumers take notice.
There were complaints about the Galaxy S4, primarily its sometimes gimmicky software and the plastic case that comes off as a bit cheap compared to the competition. And speaking of competition, the market is heating up, Apple seems likely to be adopting a bigger display for the iPhone 6 — eliminating a key advantage for the Galaxy S4 — while Lenovo (LNVGY) is intensifying its smartphone efforts with the acquisition of Motorola Mobility from Google (GOOG).
In short, SSNLF has a lot riding on the Galaxy S5. Here’s what the company revealed when it announced the highly anticipated new Samsung smartphone along with the surprise fitness monitor at yesterday’s Galaxy Unpacked event.