Two big announcements came down the pike this week in the fast food breakfast battle: McDonald’s (MCD) admitted that it was looking into extending breakfast hours beyond 10:30 a.m., and Yum Brands (YUM) said Taco Bell would roll out a breakfast menu across the country starting March 27.
There are big dollars up for grabs when it comes to breakfast, which means breakfast menus are a big deal for MCD stock, YUM stock, and other fast food stocks.
According to Packaged Facts, a market research publication, $47 billion was spent on breakfast-related items in restaurants of all kinds in 2013 with limited-service restaurants such as McDonald’s accounting for two-thirds of that haul. It’s become the most important part of the day in the restaurant industry. Americans spend more per capita on breakfast than either lunch or dinner.
Breakfast has become a necessity in the battle for fast food supremacy. If you don’t have a strong offering when it comes to breakfast, you’re not even in the game. While McDonald’s has traditionally set the trend, others definitely have a big part to play.
Which fast food participants are ready to win the breakfast battle? Let’s take a look.