Olympic History – 10 Things the Olympic Games Have Made Popular: Sports Apparel
Outside of the technology introduced with Olympic-grade gear, the Olympics have proven to be a powerful marketing platform that has helped to make sports apparel big business.
Perhaps it’s a fashion statement like Ralph Lauren’s (RL) $145 USA Sochi 2014 polo shirt. Or maybe it’s the sales boost among professional and amateur athletes that Under Armor (UA) hopes to see by supplying equipment to U.S. and Canadian 2014 teams.
Either way, the Olympics has helped to make sports apparel a very big business. Forbes says the sports apparel market will reach $178 billion by 2019.
Some of these innovations are more world-changing than others, but there’s no doubt that technology and innovation have been a major part of Olympic history.
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As of this writing, Brad Moon did not hold a position in any of the aforementioned securities.