Dish is currently talking to several different TV programmers about providing channels for the service. Walt Disney (DIS) has already signed a deal to provide channels for the online TV service. Through its deal with Dish, Disney will provide the satellite TV provider with ABC, ESPN and Disney Channel. Other programmers being talked to include Comcast (CMCSA), CBS (CBS), Time Warner’s (TWX) Turner Broadcasting and more, reports Bloomberg.
The Dish online TV service will target people from the age of 18 to 35. The service will cost around $20 to $30 a month and will be available for streaming on smartphones and tablets, Bloomberg notes.
With these efforts, Dish may be able pull in viewers who normally wouldn’t subscribe to satellite or cable services.
AT&T (T) and Verizon Communications (VZ) are also looking to launch similar services. Details on the services are sparse, but AT&T recently made a $500 million joint venture with Chernin, which has a major stake in online video service Crunchyroll, to launch a video streaming service.
DISH shares were up 1% as of Wednesday morning.