Over the past few years, the primary battle ground for consumer technology giants like Apple (AAPL) and Samsung (SSNLF) has been smartphones and tablets. But with wearable tech entering the picture, those companies have begun to jostle for position in a new battleground: health technology.
However, fitness trackers like Fitbit are selling like hotcakes and an aging population has embraced mobile technology.
These converging factors –wearable tech, the success of third party fitness trackers, smartphone saturation and an older mobile demographic that’s health-conscious– makes health technology an attractive target for companies looking for the next big growth market.
It doesn’t hurt that health stocks have proven to be a great investment vehicle, with regular outperformance for the sector. According to the Wall Street Journal, the S&P Health Care Index has gained 55% over the past two years, significantly outperforming the overall S&P 500.
Google (GOOG) is widely expected to introduce its own health technology known as Google Fit at the Google I/O Conference this week. There are still some pieces of the puzzle yet to be revealed, but here’s what the health technology efforts from the big three are shaping up to be at this point.