Google will be offering same-day delivery on Barnes & Noble items through its Shopping Express service. Shopping Express is a service that has customers order products online from local stores to have them delivered. Manhattan, West Los Angeles and the San Francisco Bay Area are able to take advantage of Shopping Express to order Barnes & Noble items, reports The New York Times.
The deal between Google and Barnes & Noble is likely aimed at taking on Amazon (AMZN). Amazon is currently the top retailer for buying printed books online. It also offers same-day delivery for books and other items in select cities. Shopping Express is free to subscribers and cost $4.99 per delivery, per store for everyone else. Amazon Prime members are charged $5.99 for same-day delivery and everyone else is charged $9.98, NYT notes.
Gene Munster, an analyst at Piper Jaffray, believes that Google is actually losing money on each order made with its Shopping Express service.
BKS shares were up 2% as of Thursday afternoon.