Greenpeace is going after Amazon (AMZN) and Twitter (TWTR) in a new campaign, called ClickClean, for green energy.
The ClickClean campaign has Greenpeace calling for Amazon, Twitter and other tech companies to use more renewable energy. The campaign comes after the group found that these companies haven’t done much to switch toward green energy to power their data centers, reports AdAge.
The ClickClean campaign’s main target is Amazon Web Services. Greenpeace claims that Amazon hasn’t done enough to move toward using renewable energy. As of now, the campaign is friendly and advertisements aren’t mentioning Amazon by name, but that could change if the online retailer doesn’t make some changes, AdAge notes.
“We set out to develop a campaign that had humor at its core and that people would rally behind and share,” Mary Hanifin, executive producer from The VIA Agency that helped Greenpeace, told Brandchannel.com . “Positive persuasion by numbers, you could say. Reggie’s unique brand of comedy, devoted following and ability to convey complex themes through humor made him a perfect fit.”
Here is one of the advertisements from Greenpeace.