The JCPenney Catalog Is Coming Back

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The JCPenney (JCP) catalog is making a return in 2015.

jcpenney-catalog-jcpThe JCPenney catalog won’t be sent out to everyone at first. Instead, the company will be focusing on people who have bought housewares from it in the past. The company stopped producing its catalogs back in 2010, reports The Consumerist.

The reason for the return of the JCPenney catalog is that it actually helped the company make more online sales. This means that the catalog won’t have options for ordering from it, but will instead act like a book ad for the company’s products.  Data shows that 31% of shoppers use catalogs when shopping online, The Consumerist notes.

The new JCPenney catalog will be sent out in March. The catalog will be 120 pages long and will include products from the company’s housewares section.

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