The Apple (NASDAQ:AAPL) Watch has a 12-page ad in Vogue.
The 12-page Apple Watch ad in Vogue features the three different version of the device that will be available when it is released. This includes the standard, sport and luxury versions of the device. The ad is mainly white space with a feature on the wearable tech. There are few words in the ad and no mentions of prices, reports Fortune.
The 12-page Apple Watch spread in Vouge is part of an effort to get awareness of the device out there before its release in April. The cover of Vogue China featured the device on its cover being worn by model Liu Wen. Vogue also published an article titled A Rare Look at Design Genius Jony Ive: The Man Behind the Apple Watch, Recode notes.
The Apple Watch Vogue ads weren’t likely cheap. The magazine typically charges $189,888 for a full-page ad. Apple likely got a discount for buying its ads in volume, reports Fortune.
The sport edition of Apple Watch is expected to cost around $350 when it’s released. However, the luxury edition’s price is still up in the air. Estimates put the device at anywhere from $4,000 to $10,000.
AAPL shares were up slightly as of Noon Thursday.
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