Google Inc (NASDAQ:GOOG,NASDAQ:GOOGL) and Nestle SA Reg Shs. Ser. B Spons (ADR) (OTCMKTS:NSRGY) have teamed up to renamed the KitKat the “YouTube Break” in the UK.
The renaming of the KitKat to the YouTube Break in the UK is to celebrate the chocolate company’s 80th anniversary and YouTube’s 10th. The rename isn’t permanent and will only last for 600,000 bars, reports The Independent.
To promote the YouTube Break bars, YouTube will be offering special videos for users to enjoy during their breaks. Searching for “KitKat YouTube my break” on an Android device will bring up a special playlists of trending videos. A previous deal between the two companies saw Google name Android 4.4 “KitKat”, The Independent notes.
The renaming of KitKat to YouTube Break marks the first time in 80 years that Nestle has made a major design change to the candy bar’s wrapper.
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