Apple Signs Exclusive Streaming Deal With Taylor Swift

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Apple (AAPL) has signed an exclusive deal with Taylor Swift for streaming rights to her 1989 World Tour LIVE video.

apple-taylor-swift-aaplTaylor Swift announced that her 1989 World Tour LIVE video will be made available via Apple Music on Dec. 20. This will allow anyone with a Music account to view the video on an iPhone, iPad, iPod touch, Mac, PC and Apple TV, reports The Washington Post.

Fans of Taylor Swift that don’t have an Apple Music account can sign up for a free three-month trial to view the 1989 World Tour LIVE video. The video was shot in November while the tour was in Sydney. A Music account also gives members access to all of the singer’s albums for streaming, The Washington Post notes.

“It sounds like a very, very significant win for Apple,” John Jackson, an IDC analyst, told NBC News. “It’s on the order of a coup for Apple inasmuch as we all know that Apple is late to this party and the competition is fierce, the market is heavily subscribed with services.”

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