Taco Bell Corp. (NYSE:YUM) has done it again this year.
The Mexican restaurant is offering free tacos whenever a player steals a base in this year’s upcoming World Series as part of a “Steal a Base, Steal a Taco” promotion.
As part of the promotion, Taco Bell will hand out free Doritos Loco Tacos in participating locations around the country one the first base is stolen in the World Series.
The first player to steal a base will be known as the year’s “Taco Hero.” If the first stolen base takes place in Game 1 or 2, the free tacos will be offered on Nov. 2 from 2 p.m. to 6 p.m.
If the first stolen base takes place on Game 3, tacos will be offered on Nov. 10. Last year, the Kansas City Royals stole a base first in Game 1 and the restaurant gave free A.M. Crunchwraps.
The World Series will begin Friday, October 25 in Cleveland, where the Indians will host the first two games. Games 3, 4 and 5 (if necessary) will be hosted by the National League Championship Series, which will be either the Chicago Cubs or the Los Angeles Dodgers.
If the series continues, Games 6 and 7 will be played back in Cleveland. The Cubs currently hold a 3-2 series lead over the Dodgers, both looking to win their first World Series in decades, or centuries in the Cubs case.
The Indians have not won the World Series since 1948.
YUM shares gained 0.9% Friday.
