Travel Stocks to Buy: Priceline Group Inc (PCLN)
PCLN stock certainly isn’t cheap. One share of the travel website firm will set you back $1,771 and its price-to-earnings ratio is 41.
At first glance, Priceline’s price tag coupled with the amount of competition in its industry might make it seem like a poor choice, but the travel search engine has a lot going for it.
The number one reason PCLN is a stock to buy is the company’s massive presence in Europe.
Priceline operates Booking.com, which has quickly become a staple search engine for travelers in that area. Because many European hotels tend not to be part of a massive chain they gladly signed on with booking.com and so the site has become the first port of call for travelers who want to compare different hotels.
This has had a knock on effect, pushing even more hotel owners to get their businesses onto the site in order to attract customers. This approach has been successful for PCLN, and the firm’s solid positioning makes it a pretty sure bet.