JCPenney to Debut New Spring Fashions During Oscars

JCPenney has sponsored the Oscars for 13 years. This year's no different as the company's spring discounts will be advertised during the Academy Awards. More 

JCP Stock: Q4 Earnings Will Push It Higher

JCPenney earnings should end up being a mixed bag, but at this point, the upside in JCP stock is greater than the downside at this point. Consider speculating. More 

JCP Stock: Watch These Price Levels After Earnings

JCPenney continues to be a sad story, particularly when it comes to the price action of JCP stock. Here's my plan concerning Wednesday's JCPenney earnings report. More 

Don’t Go Bargain Hunting in Consumer Stocks

Consumer stocks have been pushed down this year, thanks to strong headwinds in the retail sector. But that doesn't mean you should go bargain hunting. More 

JCPenney Hiking Jewelry Prices Ahead of Valentine’s Day!

JCPenny is increasing jewelry prices before Valentine's Day. Some jewelry has seen price increases ranging from 41% to 125%. More 

For JCP Stock Holders, Proposed Poison Pill Isn’t Worth It

The JCPenney Board of Directors makes a great case for its proposed poison pill, but there's a huge downside to it for JCP stock owners. More 

List of 33 JCPenney Stores Closing by May 2014

With 33 JCPenney stores closing by May 2014, customers are rethinking their ties to the classic American clothing retailer. More