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Ouya Game Console Preorders Start Today

Kickstarter-funded system begins to heat up


An all-new game console, OUYA, begins accepting preorders today.

The system — which was originally funded by a Kickstarter campaign — has several retailers accepting preorders today, The Wall Street Journal is reporting. Among the retailers taking orders are Amazon (NASDAQ:AMZN), GameStop (NYSE:GME), Target (NYSE:TGT) and Best Buy (NYSE:BBY).

The system will be in stores in June, and the initial pricing for the console is approximately $100. Controllers are also going on sale for $50. The system is a plug-in television-based system that runs games developed for Google‘s (NASDAQ:GOOG) Android operating system. Development of games is free to all and even system mods and new peripherals require no licensing.

OUYA used crowdfunder Kickstarter to raise more than $8.5 million for its start-up capital. The company has been taking preorders on its website and has more than 68,000 on order (including backers), according to CEO Julie Uhrman.

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