Later this year, Microsoft’s (MSFT) Xbox One will become the first video game console to go on sale in China in more than a decade.
The Xbox One will hit Chinese stores in September. The move will allow Microsoft to access the growing market for video games in China. In addition to games, Xbox One will deliver streaming Net TV services, USA TODAY notes.
China banned the sale of video game consoles in 2ooo. However, last year it announced that the ban would be lifted for consoles made in its Shanghai Free Trade Zone. The ban was officially ended in January. Microsoft has partnered with China’s BesTV to create a joint venture called E-Home Entertainment to produce and promote Xbox One consoles in China.
The Xbox One launched in in the U.S. back in November. MSFT says it has sold more than 5 million Xbox One units worldwide since then. The Xbox One is priced at $499 — $100 more than the rival PlayStation 4 console from Sony (SNE).
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