DiGiorno posted a message to Twitter (TWTR) on Monday that read “#WhyIStayed You had pizza.” The company didn’t look in to what the hashtag was being used for before Tweeting its message and caught a lot of flak for its mistake, reports E!
The “#WhyIStayed” hashtag was trending on Twitter and being used by those who were sharing their stories about domestic violence. There was also a separate “#WhyILeft” hashtag for the event, E! notes.
Following its blunder, DiGiorno apologized twice saying “We know we disappointed you. We understand, and we apologize to everyone for this mistake,” and that it “Did not read what the hashtag was about before posting.”
Here are some of the responses Twitter users had to DiGiorno’s Tweets.
- “Fire the person handling the Digiorno Twitter account….won’t buy Digiorno until they are.”
- “You did a truly admirable job owning up & apologizing; I think you deserve a break & hope your bosses agree with me.”
- “Perhaps you will learn to READ before using trending topics in the future. But I will say, I am thankful I don’t & WON’T buy.”
- “We’re all human and it was an honest mistake. Just keep making tasty pizza and we’ll always love you.”
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