Frederick’s of Hollywood announced that it will close all of its stores.
The retailer will continue to sell lingerie online but it will no longer have physical locations. Frederick’s of Hollywood had 94 stores and a catalog business in 2014.
Victoria’s Secret is the company’s main’s competitor and it has surpassed them by a significant margin on the business end.
Frederick’s of Hollywood was started in 1947 by Frederick Mellinger. The retailer started as a New York shop before moving to Los Angeles.
The chain will stick to its online business from now on.
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