It is a “food bar” styled restaurant that has a “Create Your Taste” platform, which offers customers the option of customizing their salads and sandwiches. Ingredients such as quinoa, grilled chicken and asparagus are available.
Touch screens are in McDonald’s Next to give users the option of selecting items from the “Create Your Taste” menu. Restaurant workers create meals behind a sheet of glass as the customer chooses their ingredients.
McDonald’s Next is located in the shopping district of Admiralty in Hong Kong. It was launched to celebrate McDonald’s 40th anniversary in Hong Kong.
MCD stock is down 1.1% Thursday.
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