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Stocks have trekked higher this week, planting a flag to commemorate new all-time highs for the S&P 500 and the Dow.

The reality is that there was already a bull market all year in certain groups, like utilities, real estate and consumer staples. So, the only piece of the puzzle that is breaking out to new highs is the narrow strip of large-cap stocks that make up the S&P 500 or the Dow Jones Industrials that were not already at new highs.

The stocks to be excited about now are the newcomers, the ones that were lagging and now are turning things around in anticipation of better earnings to come in the next two weeks. In that vein, today I’m recommending McDonald’s Corporation (NYSE:MCD).

The iconic hamburger chain shot up to $130 in the spring and has pulled back to its trendline extending from October of last year to the June lows of this year. In a strong market, MCD should trade back to the April levels.

Buy MCD at $122 limit, good till canceled.

Jon Markman operates the investment firm Markman Capital Insights. He also offers a daily trading advisory service, Trader’s Advantage, and CounterPoint Options, a service that helps individual traders make steady, consistent profits with volatility-related instruments. Follow him on Twitter for his latest take on markets and innovation.