Why Under Armour Inc (UA) Stock Is Heading Higher Today

Under Armour Inc (NYSE:UA) stock was up on Thursday after the the company’s announcement that three new executives are joining its team.

Under Armour, UA stockThe first of the three new executives joining Under Armour is Kip Fulks. Fulks is taking on the role of Chief Product Officer. He’s been a leader of several different groups in the past and was UA CEO and Chairman Kevin Plank’s first partner.

Fulks’ history of leadership roles include many different ones at Under Armour. He acted as the company’s President of Footwear and Innovation from March 2015 to Oct. 2015, Chief Operating Officer from Sept. 2011 to Feb. 2015 and as President of Product from Oct. 2013 to Nov. 2014. He’s been with the company since 1997 and is its most recent Chief Marketing Officer.

Andy Donkin is the next new executive appointed by Plank. He’ll be joining the company on Aug. 22. He has previously worked with Amazon.com, Inc. (NASDAQ:AMZN) as its leader of worldwide mass and brand marketing. Donkin’s new role at Under Armour is Chief Marketing Officer, which he’ll be taking over from Fulk.

The final of the three new executives joining Under Armour is Colin Browne. He will be the company’s President of Global Sourcing starting on Sept. 6. Browne is taking over the role after serving as the head of sourcing and product supply in Asia for VF Corp (NYSE:VFC), reports MarketWatch.

“I’m excited to add new talent to our executive team as we continue to expand our business globally,” Plank told TheStreet.com.

UA stock was up 4% as of Thursday morning.

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