McDonald’s Corporation (NYSE:MCD) has been testing a new Pesto Mozzarella Melt menu item in certain areas.
The new Pesto Mozzarella Melt from McDonald’s was available at select locations in the Southern California area. The melt was likely an effort by the company to see how customers responded to a more high-end menu item.
McDonald’s was charging Southern California residents $4.99 for the new Pesto Mozzarella Melt. The menu item was made with “pesto cream cheese, baby spinach and kale, sliced tomato and sliced mozzarella cheese,” reports CNBC.
There’s been no word on if McDonald’s will bring the Pesto Mozzarella Melt back. It’s possible that it could introduce the menu item to other MCD stores with a wider test. It could also be that the test was designed to increase customer traffic with a unique item that could appeal to Millennial taste buds.
The Pesto Mozzarella Melt isn’t the only attempt recently that McDonald’s has made to draw in customers with high-end offerings. The company recently opened a McCafe location in Paris, France that doesn’t serve burgers, fries or chicken nuggets. It instead offers various different sweets, desserts and coffees.
McDonald’s is also testing another type of restaurant out in Bergenfield, New Jersey. This location still has all the normal menu items, but it also has more. This includes specialty items like sriracha mayo and guacamole. It also has a different customer experience with employees bringing the customers’ food to their table for them.
MCD stock was up slightly as of Tuesday afternoon.