McDonald’s Corporation Opens Paris Location That Doesn’t Serve Burgers

It focuses on selling "coffee and delicacies"

By Karl Utermohlen, InvestorPlace Writer

http://bit.ly/2cCK3w6

McDonald’s Corporation (NYSE:MCD) has opened up a new concept restaurant that doesn’t have most of its classic items.

McDonald's
Source: Flickr

Known as McCafe, the Paris location focuses on dessert, coffee and other sweets. The menu has plenty of variety, including some classic McDonald’s items and other, more adventurous items.

Some of its products include macaroons, cupcakes, tiramisu, flan, muffins, brownies, espressos, lattes and more. The store does not have burgers, fries or chicken nuggets.

The European location has an open kitchen, as well as 30 seats for dining indoors. The McDonald’s store also has a refrigerated section with to-go products such as yogurt cups, juices and sandwiches, resembling Le Bon Pain and similar bakeries.

Earlier this year, the fast food chain was asked by a charity to make the change to serving only chicken that is free of antibiotics over the next decade or so. ShareAction asked consumers to email McDonald’s CEO Steve Easterbrook regarding the matter.

Meanwhile, competitors such as Taco Bell Corp. (NYSE:YUM) have also switched things up, opting to launch an upscale concept with four new restaurant designs. These are known as Heritage, Modern Explorer, California Sol and Urban Edge.

Direct industry competitor Burger King (NYSE:QSR) has been looking to win over some McDonald’s customers with a slate of new, experimental products–the latest of which consists of Chicken Fries with a Cheetos-flavored shell.

MCD stock is down 0.8% Friday.

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Article printed from InvestorPlace Media, https://investorplace.com/2016/09/mcdonalds-mcd-stock-paris/.

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