Uber, the ride-hailing app, is adding an extra layer of security to its app with Real-Time ID Check.
Real-Time ID Check is a new feature that will require Uber drivers to submit a selfie before they can start a shift. This selfie is then compared to the one on their profile. If the selfies match, the driver can start their shift.
Uber is using Microsoft Corporation’s (NASDAQ:MSFT) Cognitive Services to instantly compare drivers’ selfies with their profile pictures. The new security feature has already been tested out with a few drivers and 99% were matched. Drivers that had trouble matching their selfies had unclear profile photos.
If an Uber driver doesn’t match up their selfie with their profile picture, then a temporary block will be placed on their account. This is to prevent fraud and the company will work to resolve the issue.
One of the major goals of the new driver selfies security feature is to protect Uber passengers. It helps to make sure that the right driver is picking them up. The passenger also receives a picture of their driver so that they can easily confirm it is the right person.
“Technology is a beautiful thing. It can make life more convenient by allowing people to push a button and get something good—like a ride, a home rental or dinner,” Joe Sullivan, Chief Security Officer at Uber, said in a statement. “What excites us most is the potential for products and features to prevent issues before they even happen.”