Facebook (NASDAQ:FB) announced that its on-demand video platform Facebook Watch has officially gone global.
The social media site said that Facebook Watch, which includes multiple episodic shows, was first rolled out in the U.S. a year ago in August. The company added that the video on-demand service will now be available everywhere starting Thursday, offering publishers and content creators the opportunity to share their content without a big studio behind them.
“With the global launch of Watch, we are supporting publishers and creators globally in two critical areas: helping them to make money from their videos on Facebook and better understand how their content is performing,” the company said in a statement.
Facebook Watch was first unveiled in August 2017 as a platform that was available exclusively in the U.S., offering a platform that has both content and a comment section in the same place. In addition to the episodic content it has rolled out, it has also been streaming live events such as NFL and MLB games to attract more people to spend more time in the social media site.
The company added that the launch of Facebook Watch has created a more social content-consuming experience as people can see what videos their friends have liked or shared.
FB stock fell about 0.4% during regular trading hours on Wednesday.