With most of our purchases going digital, insurance could not be left behind. Lemonade (NYSE:LMND) is transforming the traditional insurance market with its unique offerings. The company uses data and artificial intelligence to cater to the needs of the customers. LMND stock has had a wild ride over the past few months.
The stock went as high as $188 this January and then dipped to the low of $60 in May 2021. It again surged to $112 in July and is trading at $65 today, much lower than the highs it once saw. In January, I had written about the stock being overvalued and had asked investors to wait for a dip.
I believe the future is digital and artificial intelligence will be a huge part of many industries. The dip in LMND stock is a massive opportunity for investors. Its futuristic business model and solid growth strategy put the company at the top of the insurance market.
Lemonade has the potential to disrupt the industry with its unique product offerings and LMND stock will reward investors. Here’s why you should bet on LMND stock.
Futuristic Business Model
Lemonade has the potential to transform the insurance market with its products. The company has insurance for pets, homes, and renters. It’s all on its app. You can pay the bills, purchase insurance, and also file claims without heading to a physical office. The company uses the latest technology and AI to fulfill your needs.
Lemonade claims that the majority of claims are settled in a few seconds. Since the company only interacts digitally with customers, it manages to save on the overhead expenses and customers can benefit from competitive premium rates and quick claim processing.
There is another factor that makes the company unique in the market. Lemonade only takes a percentage from the premiums based on customers and uses it for administrative costs. The remaining balance is set aside for charity of the customer’s choice. This is a strong move that attracts customers to the insurance company.
Massive Growth Potential
Several insurance companies have been in existence for more than a decade, but they have not been able to hit the active user numbers. Lemonade enjoys a competitive edge in the industry as its insurance products are designed for the future. They can handle a large volume and data using AI. It uses AI to calculate risk and underwrite policies, which helps meet the customer’s needs.
Plus, it offers policies for renters and pet owners, challenging the traditional insurance companies that do not offer policies for pets. It recently launched a new preventive care package for puppies and kittens less than 2 years old.
This feature allows the company to focus on the younger generation and win customers at an early stage. The younger generation is all about making purchases digitally. They do not have the time or the need to step into the physical office and Lemonade does not require them to. When they grab the customers at an early stage, they can generate more revenue as they age because the insurance needs are only going to grow.
The company is also in the process of launching Lemonade car insurance and it looks very promising. I think it could be one of the most successful and promising products for the company.
LMND Stock Looks Promising
All in all, Lemonade looks promising and is worth your money. The stock might be trading significantly lower than its all-time highs, but it certainly has the potential to soar. It has had a good second quarter and the launch of car insurance will work in favor of the stock.
Right from the business model to the quick claim settlement, the company is doing everything right. It has close to 1.2 million customers and helps make insurance decisions easier for everyone. The young company has a long way to go and it will reward investors as it grows. Expect short-term volatility but keep an eye on the company for strong movements in the long term.
On the date of publication, Vandita Jadeja did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.
Vandita Jadeja is a CPA and a freelance financial copywriter who loves to read and write about stocks. She believes in buying and holding for long-term gains. Her knowledge of words and numbers helps her write clear stock analysis.