CoverGirl, the cosmetics brand owned by Procter & Gamble Co (NYSE:PG), is introducing James Charles as its first CoverBoy.
James Charles is a 17 year that acts as a beauty blogger. He has an Instagram account with over 500,000 followers and is on YouTube with more than 70,000 subscribers. He was announced as the first CoverBoy by Katy Perry.
James Charles will be appearing in an ad for CoverGirl as its first CoverBoy. He will also be acting as one of the brand’s ambassadors. Charles told his fans on Instagram that he was very “thankful and excited” for the opportunity to be the first CoverBoy.
“My parents started questioning me about whether or not I was transgender,” James Charles said in an interview in May obtained by CNNMoney. “It took a lot of thorough conversations to explain that it’s an art form for me. I’m still confident as a boy and I will always be a boy. I can be confident with bare skin and with a full face.”
Here is what some Twitter Inc (NYSE:TWTR) users had to say about the announcement that James Charles is the first ever Coverboy for CoverGirl.
- “Dude, that CoverBoy is one of the prettiest people I have ever seen”
- “This #CoverBOY thing is the kind of thing that makes you wish the human race would just cease for lack of any meaningful use to the cosmos.”
- “Confused as to why the new cover girl is not a girl…. #CoverBOY #disturbing”
- “Seeing Covergirl have a male as their new Covergirl literally restores my faith in humanity a little bit. Like YAS you slay CoverBOY”
