One mega-trend that investors simply can’t afford to ignore is the millennials. It literally doesn’t get more “next generation” than that! You’ve probably heard plenty about this group, and it might not all have been good. Millennials tend to get a bad rap for being entitled, dependent on their parents and tech-obsessed. But this group is also resourceful, creative and entrepreneurial-minded. After all, these are the people who made blogging into a more lucrative career than banking! Any investor who dismisses the importance of millennials to the economy and the stock market is crazy.