“Invest in what you know.” It’s one of the nuggets of wisdom passed down from investing legend Peter Lynch. Lynch was one of the most successful investors of the modern era. He ran the Magellan Fund at Fidelity for 13 years and was so successful that he retired in 1990 at the ripe old age of 46. As an investor who not only scours the numbers and charts, but also takes the time to do the important boots-on-the-ground research, investing in what I know is a motto I take to heart. Every investor should use their eyes and ears to figure out what’s trending and what’s hot as a starting point for finding potential investment winners. I was reminded of Lynch’s words while watching the commercials during the Super Bowl.

I can’t wait for what’s to come here in the Roaring 2020s. I fully expect to look back at this decade as one of the largest wealth-creation opportunities of our lifetimes. And much of those gains will go to those of us who invest like venture capitalists. That’s why in my investing services – and especially in my new Microcap Millionaire Portfolio for Early Stage Investor – we buy small, promising businesses with the potential to massively increase in value. However, those massive increases in value don’t happen overnight. That’s why sitting tight with the “coffee can” approach in mind is often the most useful thing we can do on any given day.

The future of cars is electric. European carmakers are mandated to cut carbon dioxide emissions by one-third in just 10 years. China is also pivoting to EVs to combat its air pollution crisis. And so will Americans, whenever they want to save money on gas. A lot of investors will see this as their cue to buy Toyota (TM) or Volkswagen (VWAGY) – the top two carmakers by revenue – or Tesla (TSLA) – which ranks #2 by market cap. At Early Stage Investor, we’re taking a different approach. Last night, I revealed at a special event how I’m applying my unique five-factor analytical strategy to our new Microcap Millionaire Project.

Whenever there’s big news from companies like Alphabet (GOOGL), people naturally ask me what I think of the stock. So let me tell you... Large-cap stocks like Alphabet are great. But why limit yourself to stocks that are already mega-giants when I can find a $7 stock that can reach $50 (a 614% gain!) – even $100 (a 1,329% gain!) – in the years to come? Those smaller stocks with huge upside potential are featured in my newest portfolio, to be released tonight, after my free presentation of our Microcap Millionaire Project at 7 p.m. ET. Sure, I could stick with large-cap stocks, like everybody else. But you’re not going to see those massive gains with blue chips.

Finding the next Amazon (AMZN) is pretty much the dream for any investor who’d like to see massive growth. And that’s exactly what we’ll be aiming for in the new Microcap Millionaire Project I’m kicking off at 7 p.m. ET tomorrow. Many companies have tried to go up against Amazon and failed. Others tried to be the next Netflix (NFLX)… and failed. Remember Ask Jeeves or AltaVista? Well, today there’s only one Google (GOOGL). You get the picture. I still love tech stocks. They are driving a new revolution that is changing our world, and I’m just as excited to recommend them today – well, certain ones – as I would have been 20 or 30 years ago.

Amazon (AMZN) had a pretty funny Super Bowl ad last night. It was about what life was like before its Alexa virtual assistant made our lives easier every day. But that was just the icing on top of the cake for this company. Because on Friday, Amazon joined the $1 trillion club! That’s right… in less than 25 years as a publicly traded business, Amazon went from a $400 million company to a $1 trillion company by market cap. I woke up Saturday morning thinking, “Man, it wasn’t too long ago that Amazon was basically hated on Wall Street.” All the cynics would come on TV saying Jeff Bezos didn’t know what he was doing and was spending too much money.

Anyone who wants to claim that “retail is dead” should take a look inside an Ulta Beauty (ULTA) store. It looks like Disney World for anyone interested in makeup and beauty products. This “makeup superstore” is a key part of any shopping trip for millions of American women. While many brick-and-mortar retailers have struggled since 2009, Ulta is one of the world’s top performing stocks, up 1,370% since the end of 2009. Those are the kind of returns we’re looking for in my new Microcap Millionaire Project – and, back in the day, Ulta was itself a great small-cap play. So it makes a great case study for us now.

In yesterday’s MoneyWire, we talked about how you need to hunt elephants and not mice when picking microcap stocks. Well, there’s a more technical term for that, too. It’s considering the company’s total addressable market, or TAM for short. Simply by doing that, you can find stocks that turn the average investor into a millionaire. The TAM is basically the potential size of a specific sector or trend in dollars. The larger the TAM, the larger a company’s upside potential. For example, a restaurant that offers everything from burgers to pizza to vegetarian food has a much larger TAM than a restaurant that offers only plant-based Ethiopian food.