Is he a brilliant innovator creating the next world-beating company? Or is he a brilliant eccentric with fascinating ideas but whose company never gets past a certain point? I’m not sure we know the answer to that question yet. But what I do know is that Elon Musk is front and center in some of the giant investment trends in which investors can make 20 times… 30 times… even 40 times their money. If you bet against him, you take your chances. If you bet with him, you take your chances as well. Most of the giant investment trends Musk finds himself in the middle of fall into what I call Transportation 2.0 – an industry I have no doubt will be worth trillions of dollars one day.

They seem an unlikely pair to co-host a TV show. One is a rapper and actor. The other is a home decorating and lifestyle guru (whatever that is). Both are successful entrepreneurs. Both have had run-ins with the law. They are also friends, and their show is called “Martha and Snoop’s Potluck Dinner Party.” It started over two years ago on VH1, but whoever named it must have had a crystal ball. The title now means more than a meal where everybody brings something. Both Martha Stewart and Snoop Dogg are now involved with a pot company. In fact, Snoop’s management company was the one that suggested Canopy Growth (CGC) get in touch with Martha Stewart.

I’ve made no secret of my enthusiasm for marijuana as an explosive trend, and for certain pot stocks with big potential. Today, let’s do something that may sound a little strange at first. Let’s set aside the companies that handle the actual marijuana flower, CBD oil, and hemp – and look at some what I call “secondary” plays. Why? For one thing, without federal legalization, the NYSE and NASDAQ won’t list marijuana stocks that do business in the United States. More importantly, though, secondary plays can actually be one of the best ways to participate in a long-term investment trend.