Star Wars: The Old Republic
In December, Electronic Arts (NASDAQ:ERTS) will release Star Wars: The Old Republic, an online game in the same mold as Activision Blizzard‘s (NASDAQ:ATVI) multibillion-dollar earning World of Warcraft, set in George Lucas’ lucrative film universe. Development of the game has been painstaking, costing EA a rumored $135 million over the past four years, making it the most expensive game ever created.
As with most things Star Wars, though, the investment will have been worth it for the company. Wedbush Morgan’s Michael Pachter believes EA needs just 500,000 to 800,000 consumers to buy the game to break even, and Cowen & Company analyst Doug Creutz thinks EA will net 2 million players for the game before the year is out. Development studio BioWare, the group making the game for Electronic Arts, also was behind 2003’s Star Wars: Knights of the Old Republic, a classic that has sold millions. As the saying goes: Put a lightsaber in it, and people will play it.