It’s getting close to the time of year that you either love or hate: football season.
If you’re a fan of the NFL, love cheering on your college alma mater or local high school team, or help your kids as a Pop Warner parent, you know that training camps are here, and the regular season is about to kick off.
And in case you haven’t noticed, football equipment — as well as gear for the rest of fall sports — is prominently displayed on sporting goods retailers’ shelves, in magazines and newspaper ads, and along the right rail on every sports website on the planet.
Also prominently displayed: the logos of numerous publicly traded companies that make serious money on the games we love.
Sports is a multibillion-dollar industry, and with America’s most beloved sport about to start another season, athletic apparel will be smack-dab in the spotlight. That means eyes for them … and depending on where you put your money, it could mean strong returns for you.
Here’s three companies investors should put on their team before the opening kickoff: