The first ($60.9 billion) is the size of the United States’ weight-loss market, the second ($220 million) is the size of the current diet-pill market, and the third ($2.6 billion) is the forecast size of the diet-pill market by 2020. That’s right — the U.S. diet pill market is expected to grow from $220 million now to as much as $2.6 billion by 2020. And, given that Americans are willing to spend more than $60 billion per year to lose weight, I don’t doubt it.
And just for the record, some forecasters say the annual spend on diet pills could be much greater than $2.6 billion. At one point, Piper Jaffray said Belviq would produce as much as $3 billion in revenue by 2015.
For comparison, Arena’s current market cap is only $1.3 billion, and bear in mind that the weight-loss drug isn’t the only item in the company’s pipeline.
Given all that, Belviq wouldn’t have to capture anywhere near all of the diet-pill market share to more than justify a moderately higher stock price at some point in the foreseeable future. Now it’s just a matter of finding the ideal entry spot.
And what about Qsymia, the competing weight-loss drug from Vivus (NASDAQ:VVUS)? Ironically, VVUS shares have been through the same bullish-to-bearish wringer ARNA shares have. But, logistically speaking, Qsymia might not be much of a threat to Arena since the weight-losing components of the drug now are available as a generic. In fact, the drug might be on the verge of a patent war regarding use of that drug as a weight-loss agent. Add in the fact that Qsymia will — initially, anyway — be available only by mail order while Belviq will be in the experienced hands of Eisai’s sales force, and Arena appears to have an edge.
If anything, Contrave — the weight-loss drug being developed by Orexigen (NASDAQ:OREX) — is the more direct threat. But it won’t be up for FDA approval until sometime in 2014.
Arena will be posting its Q2 SEC filing on Thursday. I doubt it will tell us anything we don’t already know. The company does little in the way of revenue, Belviq is nowhere near mass production, and anything meaningful the company could do — like transferring the drug’s approved application to Eisai — already has been disclosed.
While I’m in the “no news is good news camp,” I’ve got a feeling if the company doesn’t come up with something riveting to talk about on Thursday, the market’s disinterest is going to peak (or is it bottom?). Either way, that lull in interest also is apt to mark the bottom for the stock, particularly if the stock dives sharply. That pullback, or the next major pullback whenever it happens, should be a great long-term entry point into a position, right when nobody else cares.
Or as Warren Buffett says, “You can’t buy what’s popular and do well.”
As of this writing, James Brumley did not hold a position in any of the aforementioned securities.