100 Best Brands: 2012′s Biggest Winners and Losers

Coca-Cola, Apple top this year's list

   

100 Best Brands: 2012′s Biggest Winners and Losers

A new study has determined the top 100 brands of 2012.

Conducted by Interbrand, the global consulting firm owned by Omnicom Group (NYSE:OMC), the study assigns value to worldwide brands based on their financial performance and other factors. Some of the highlights:

The Top 10

  1. Coca-Cola (NYSE:KO)
  2. Apple (NASDAQ:AAPL)
  3. IBM (NYSE:IBM)
  4. Google (NASDAQ:GOOG)
  5. Microsoft (NASDAQ:MSFT)
  6. General Electric (NYSE:GE)
  7. McDonald’s (NYSE:MCD)
  8. Intel (NASDAQ:INTC)
  9. Samsung
  10. Toyota (NYSE:TM)

Winners

  • Apple – Fastest grower climbs to No. 2
  • Samsung – 19.1% Smartphone market share makes them No. 9
  • Amazon (NASDAQ:AMZN) Kindle and Kindle Fire make the retailer a legit threat to the iPad
  • Nissan (PINK:NSANY) – Grew market share in the face of natural disasters
  • Oracle (NASDAQ:ORCL) – Strategic acquisitions and innovations make them No. 18

Losers

  • BlackBerry — via Research In Motion (NASDAQ:RIMM) – Almost dropped off the list
  • Barclays (NYSE:BCS) – Bank brands took a hit and Barclays dropped off the top 100
  • UBS (NYSE:UBS) – Ditto
  • Nivea – Weak sales dropped the make up firm off the list
  • Armani – The luxury clothier found itself losing ground

The full list can be seen at Interbrand’s website.

Just a matter of the right brand:


Article printed from InvestorPlace Media, http://investorplace.com/2012/10/100-best-brands-2012s-biggest-winners-and-losers/.

©2014 InvestorPlace Media, LLC

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