A new study has determined the top 100 brands of 2012.
Conducted by Interbrand, the global consulting firm owned by Omnicom Group (NYSE:OMC), the study assigns value to worldwide brands based on their financial performance and other factors. Some of the highlights:
The Top 10
- Coca-Cola (NYSE:KO)
- Apple (NASDAQ:AAPL)
- IBM (NYSE:IBM)
- Google (NASDAQ:GOOG)
- Microsoft (NASDAQ:MSFT)
- General Electric (NYSE:GE)
- McDonald’s (NYSE:MCD)
- Intel (NASDAQ:INTC)
- Samsung
- Toyota (NYSE:TM)
Winners
- Apple – Fastest grower climbs to No. 2
- Samsung – 19.1% Smartphone market share makes them No. 9
- Amazon (NASDAQ:AMZN) Kindle and Kindle Fire make the retailer a legit threat to the iPad
- Nissan (PINK:NSANY) – Grew market share in the face of natural disasters
- Oracle (NASDAQ:ORCL) – Strategic acquisitions and innovations make them No. 18
Losers
- BlackBerry — via Research In Motion (NASDAQ:RIMM) – Almost dropped off the list
- Barclays (NYSE:BCS) – Bank brands took a hit and Barclays dropped off the top 100
- UBS (NYSE:UBS) – Ditto
- Nivea – Weak sales dropped the make up firm off the list
- Armani – The luxury clothier found itself losing ground
The full list can be seen at Interbrand’s website.
Just a matter of the right brand:
