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The Market’s 5 Most Disappointing Business Ideas EVER

B2B and other concepts' potential far outstripped their results

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Plenty of business ideas seem like winners when first unveiled, as most of them are big hits with consumers. As time goes on, however — and we’re given the gift of hindsight — a harsh reality can start to set in: Many of those great ideas simply can’t be operated profitably, or don’t have long-term viability.

Here’s a look back at the market’s five biggest letdowns, each of which was hailed as a brilliant business venture in their early days — and one of which has only recently started to show its true colors:

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