Next week comes one of the most love-it-or-hate-it holidays of the year: Valentine’s Day.
Countless anti-romantics (and singles) think Valentine’s Day is simply a made-up holiday to suck more money out of us. And regardless of your personal passion or disdain for next Thursday, one thing seems true: That’s good for companies that cater to its traditions … right?
Well, the “cost of loving” is up around 2.5% this year. (Yes, that is a metric — the result of an index that measures prices of the most popular gifts that will be doled out to loved ones). So that could put more money into those merchants’ pockets. In theory, anyway.
In reality, Feb. 14 doesn’t always translate to profits or mean related stocks are a buy … in fact, some obvious picks for the holiday are bound to break your heart.
Let’s take a look at a few companies that will be hocking their wares to romantics in the coming week, and whether you should love or leave their stocks: