Personally, I’m not sure what there is to say about Cheerios at all … maybe whether or not you prefer the Honey Nut flavor? But, then again, that also means there probably isn’t anything bad to say, either.
That’s promising news for the “heart-healthy” consumer staple made by General Mills (NYSE:GIS). The parent company was relatively flat in 2012 — but its plethora of food offerings make the impact of Cheerios as small as the cereal pieces themselves.
Other food brands in the top 25 included V8, owned by The Campbell Soup Co. (NYSE:CPB), and M&M’s, made by privately held Mars Inc.
On the consumer staples end, Procter & Gamble (NYSE:PG) also has been getting some solid buzz thanks to its apparently popular Tide detergent and Dawn dish soap. I’d say the positive chatter about the latter would come thanks to the adorable commercials showing people using Dawn to clean ducks affected by BP‘s (NYSE:BP) oil spill. (No surprise, BP didn’t make the cut.)