Two blogging moms want Kraft (NASDAQ:KRFT) to remove unsafe ingredients from the company’s iconic Macaroni & Cheese.
Lisa Leake and Vani Hari noticed that the company’s boxed mac and cheese contained yellow dye 5 and yellow dye 6, reports ABC News.
The two women — who both have their own food blogs — say the dye adds nothing to the meal except color and that the dyes are associated with negative health effects in children. These can allegedly include hyperactivity, allergies, migraines and asthma. In the U.K., Macaroni & Cheese is sold without the dye and the color is achieved through the use of paprika and beta carotene to comply with stricter food additive rules.
Now the two women are campaigning to get the company to switch its formula for U.S. consumption. The two have posted a YouTube video about their concerns and posted a petition on Change.org. The petition already has more than 42,000 signatures.
A spokeswoman for Kraft emailed ABC News, saying, “The safety and quality of our products is our highest priority and we take consumer concerns very seriously. We carefully follow the laws and regulations in the countries where our products are sold. So in the U.S., we only use colors that are approved and deemed safe for food use by the Food and Drug Administration.”