Total Return: -38%
Of course, how could we forget Facebook (FB)?
Mark Zuckerberg’s giant social media network botched its highly anticipated IPO, then proceeded to shed more than half its value during its first three months of trading.
And it’s certainly lost quite a bit of its cool factor.
The site started as a college-kids-only destination, but once that restriction was lifted, it became a near-necessity for any and all teenagers. Now, however, it’s starting to reach capacity, as everyone from Dad to Grandma has a profile. Meanwhile, options like Twitter and SnapChat are gaining in popularity, and even users who have stuck with the site almost seem to do so begrudgingly.
Sure, Facebook has been trying to stay relevant by debuting new feature after new feature — Instagram videos, Graph Search, hashtags, Facebook Home — but none have really caught on, helping keep FB shares well in the red so far in 2013.