In the world of fashion, the hottest apparel trends can grow cold in the blink of an eye, and winning over shoppers depends on myriad factors including timing, price, weather, competitor offerings and more.
Simply put: It’s not an easy business.
And while you can find clothes at plenty of stores — including do-it-all big-box retailers like Walmart (WMT) or Macy’s (M) — other shopping spots bank solely on the apparel (and accessories) business.
The result: If your styles don’t hit the market running, you have nowhere else — no grocery business or home goods offerings — to turn to. Just ask struggling stores like Chico’s (CHS) and American Eagle (AEO).
Of course, if you miss the mark enough for a while, just the slightest improvements will get investors excited again. That’s the story for several of this year’s hottest apparel-only stocks.
Take a look: