L Brands (LTD) — formerly Limited Brands — operates Victoria’s Secret, The Limited, and Bath & Body Works among other mall favorites.
Q3 is historically a very quiet time of year for the company as it prepares for its big holiday shopping extravaganza, but L Brands stock has been on a tear lately. Specifically, while the S&P 500 has lost about 3% in the last month, LTD stock has tacked on more than 12%.
That performance is thanks to strong same-store sales numbers in July that showed 3% growth, and total sales growth of 4.4%. As a result, L Brands raised guidance for the quarter, and shares rallied strongly.
Most of the stores in the L Brands family aren’t as reliant on back-to-school trends, but momentum into the fall is always a good thing considering the crucial holiday sales season that’s just around the corner.
L Brands is up 25% year-to-date in 2013, and has tripled since 2009.