Last but not least, Southwest’s (LUV) reputation as a game-changer extends to its IFE strategy. Last month, the airline launched a service with pay TV provider Dish Network (DISH) that for the first time brings live TV and 75 on-demand shows to passengers’ Internet-enabled personal devices. Dubbed “TV Flies Free”, the service eventually will be a revenue source for the carrier.
LUV offers passengers in-air access to live TV, on-demand programming and Wi-Fi connectivity through a partnership with Row 44, a subsidiary of Global Eagle Entertainment (ENT).
But Southwest still knows the value of supplementing leading-edge technology with a good gimmick: Last week, Gavin DeGraw performed live onboard one of Southwest’s Phoenix to Los Angeles flights as part of the “Live at 35” concert series.
As of this writing, Susan J. Aluise did not hold a position in any of the securities named here.