Sure, 3D Systems (DDD) printers can manufacture everything from bikinis to custom toothbrushes. But going into earnings tomorrow morning, 3D Systems stock could see some additional upside from the jobs DDD is manufacturing at its Rock Hill, South Carolina headquarters:
“To accommodate unprecedented demand for our products, we are expanding our manufacturing operations in the Charlotte Region. We are literally manufacturing the future in Rock Hill and deeply appreciate all the support we’ve received from state and local officials,” said Avi Reichental, President and CEO of 3D Systems Corporation.
“When one of our existing businesses expands, it sends a message to other companies that South Carolina is a place where they can find success,” said Gov. Nikki Haley. “We celebrate 3D Systems’ decision to invest $10 million and create 145 new jobs in Rock Hill. This announcement is another indication that our economic development efforts are on the right track.”
3D Systems is expanding just as big companies like Hewlett-Packard (HPQ) and Microsoft (MSFT) are dipping a toe into the $3 billion 3D printing industry. MSFT, for one, is making the 3D printing ecosystem more robust by offering native support for 3D printing software in Windows 8.1.
So job growth and expansion are not only a good thing for 3D Systems and DDD stock, but also for these companies that have made an initial investment in the growth of the 3D printing space.
DDD, like competitor 3D printing stock Stratasys (SSYS), is banking on ordinary consumers adopting the new technology as an avenue for growth. DDD printers are some of the most affordable and accessible in the market, with the 3D Systems Cube printer available in Staples (SPLS) stores nationwide for about $1200 — half the price of Stratasys’ lowest-priced model.
The missing element for consumers is a compelling reason to use 3D printers. 3D Systems earnings report, to be released before the open on Oct. 29, 2013, should shed some additional light on growth in the space.
As of this writing, Robert Martin did not hold a position in any of the aforementioned securities.