AOL Patch Problem #2 – Quality Matters
Then again. Armstrong had obviously hoped to capture a slice of the huge local advertising market. But he forgot one thing in that AOL Patch quest: To be interesting.
Much of the Patch website content I have seen is dull and poorly executed.
Even worse, Patch managers and editors — hampered by tight budgets — took a one-size-fits all approach to news. AOL Patch websites are filled with stories that appear to have been cooked up by top managers who knew little about the particular communities. A prime example: 5 Secrets to Your Obamacare Success.
As a result, many AOL Patch websites have a homogeneous look that turned off the very local advertisers they were trying to attract.