Mergers and Acquistions – 4 Ways Nest Labs Could Boost Google

The purchase is about far more than just the Nest thermometer

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Mergers and Acquistions – 4 Ways Nest Labs Could Boost Google

Why Nest Labs Could Boost Google: Data

With data, Google has built one of the world’s most valuable companies. It has allowed the company to understand how people really behave, which has made it much easier to create more useful products.

But the Nest Labs deal will certainly provide even more valuable data. “Today, technology revolves around data, an area Google is a master at,” said Vineet Jain, the co-founder and CEO of Egnyte.

“This acquisition foretells its intentions to own devices that will help Google build a rich data profile for as many people in as many households as possible,” he added.

Tom Taulli runs the InvestorPlace blog IPO Playbook. He is also the author of High-Profit IPO StrategiesAll About Commodities and All About Short Selling. Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.


Article printed from InvestorPlace Media, http://investorplace.com/2014/01/nest-labs-google/.

©2014 InvestorPlace Media, LLC

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