Amazon Set Top Box Aims to Disrupt the Living Room

AMZN would face serious competition from Apple TV and others

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Amazon Set Top Box Competitors: Google Chromecast

Amazon TV Chromecast Amazon Set Top Box Aims to Disrupt the Living RoomUnless it decides to give an Amazon set top box away with Prime memberships, AMZN is going to have a hard time beating the $35 Google Chromecast on price.

The best ploy here is likely to focus on Amazon’s deep content library, pushing the advantages of Prime (including the free 2-day shipping) and not updating the Prime Android app to have Chromecast support — that doesn’t prevent casting Amazon videos played in Google’s Chrome browser, but why make it easy?

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