Amazon Set Top Box Aims to Disrupt the Living Room

AMZN would face serious competition from Apple TV and others

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Amazon Set Top Box Competitors: Google Chromecast

amazon-set-top-boxUnless it decides to give an Amazon set top box away with Prime memberships, AMZN is going to have a hard time beating the $35 Google Chromecast on price.

The best ploy here is likely to focus on Amazon’s deep content library, pushing the advantages of Prime (including the free 2-day shipping) and not updating the Prime Android app to have Chromecast support — that doesn’t prevent casting Amazon videos played in Google’s Chrome browser, but why make it easy?

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